Websites · Marketing · Business systems — Cape Breton, NS
Built right.
Built fast.
Built here.
Websites, marketing and systems for CBRM businesses. Live in 7 days, at a fixed price, built by the person you actually talk to.
01 — The difference
No account managers. No six-week timelines. No bloat.
02 — What you get
A website is the start. Never losing a lead is the point.
Every Stoa build can include the systems that turn visitors into calls, and calls into jobs.
Missed-Call Text-Back
On a roof when the phone rings? The caller gets a text right away, and the job doesn't go to the next name on Google.
Review Engine
After every job, your customer gets a simple request to leave a Google review. More reviews, more calls.
Lead Router
Every form on your site goes straight to your phone. No inbox to check, no lead left sitting overnight.
Websites
Fast, mobile-first sites built to make the phone ring. Clean design, local SEO and your Google profile set up properly.
Marketing & social
Flyers, social graphics and monthly Google posts that keep your business visible without eating your evenings.
Business systems
Intake forms, booking, client onboarding and simple CRMs wired together, so the admin runs itself.
03 — Pricing
Fixed prices. Published. No surprises.
All prices in CAD, plus tax. What you see is what you pay.
The build
For trades and solo operators who need to get found.
- — 1 to 3 page site, mobile-first
- — Lead capture straight to your phone
- — Google Business Profile set up
- — Live in 7 days
For clinics, retail and restaurants ready to grow.
- — 5 to 6 page site
- — Local SEO set up
- — Online booking or menu
- — Brand kit: flyer and social templates
For busy operators whose admin is holding them back.
- — Custom site with interactive tools
- — Automated intake and onboarding
- — Review Engine included
- — CRM wired to your forms
Monthly — cancel any time
- — Hosting and uptime monitoring
- — Updates and backups
- — Priority fixes
- — Everything in Care
- — Monthly graphics and social posts
- — Google profile posts every month
- — Review Engine running
- — Everything in Growth Partner
- — Your workflows and automations managed
- — Direct priority line to me
No budget for a build right now? Get a Launch site for $0 down and $199/mo, with Care included. 12-month term.
Ask about it →The guarantee
Live in 7 days, or the build is free.

04 — Who builds it
I'm Jon McKinnon. I've served this community for over a decade.
For ten years I was a Deputy Sheriff here in Sydney. When I left, I went all in on software engineering, marketing and the systems that make businesses run.
Since then I've helped take organizations from day one to multi-million-dollar companies. The systems that got them there are the same ones I build for you.
Stoa is named for the covered colonnades that lined the marketplace of ancient Athens. Merchants did business in their shade, and the Stoics taught there in the open, to anyone who stopped to listen. A stoa was built to stand for generations and to draw people in.
That's what I build for you: something solid at the centre of your local market, where customers find you, trust you and keep coming back. Straight answers, no wasted motion, work built to last.
05 — How it works
Four steps. One week.
- 01 / DAY 1
Call
15 minutes. What you do, who your customers are, and what's not working.
- 02 / DAYS 2–5
Build
I build it. You see progress, not a pile of meeting invites.
- 03 / DAY 6
Review
One round of changes, made the same day.
- 04 / DAY 7
Launch
You're live, and the phone starts ringing.
06 — Let's talk